Fantastic! Fantastic! I just received the complete information of the entries of Costa Rican agencies participating in Cannes, for a total record of 105 entries in the most important creative festival on the planet.
Not long ago I was wondering: will we reach 100? A couple of months ago I also wondered: Will there be a Lion for Costa Rica in June? Fittingly, at the same time, we could not pay the price of being pessimistic.
COMUNIDAD is the representative of Cannes Lions in Costa Rica, as well as its main turbine in the company of La Nación, who sponsors the Young Lions Competition. In 2012, with a record number of delegates in Cannes, participation in Young Lions and Young Marketeers, record number of entries and the first Costa Rican jury participating, the next step is to bring many Lions to the country.
Today it is confirmed that Costa Rica is a country that has ignited, arrived at Cannes Lions about 5 years ago and now confirms that it is here to stay. So my dear friends, I bet an eyebrow that more Lions are coming for our country.
With apologies for the formatting mess that comes with posting an Excel table, these are the confirmed entries from the small, creative, competitive and on fire Costa Rica:
| COSTA RICA | |||
| FILM LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| COUCH | GOLD’S GYM | GOLD’S GYM | JOTABEQU GREY San Jose |
| FRIDGE | GOLD’S GYM | GYM | JOTABEQU GREY San José |
| TACO | GOLD’S GYM | GYM | JOTABEQU GREY San José |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULTING GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| PRESS LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| CHAIR | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| DINOSAURS | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| TITANIC | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| VALLEY SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| DESERT SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| SNOW SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| FIST | JUMBO SUPERMARKET | HOTWEELS | OGILVY COSTA RICA San José |
| MUD TRACK | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| WATER POOLS | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| CROCODILE | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| SPACESHIP | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| TRACTOR | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San Jose |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| COCOON | THE NORTH FACE | ALEUTIAN 3S | OGILVY COSTA RICA San José |
| ELEPHANT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| TITANIC | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| ASTRONAUT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| SINGING IN THE RAIN | VISINA | OPTICAL | JOTABEQU GREY San José |
| FLASHDANCE | VISINA | OPTICAL | JOTABEQU GREY San Jose |
| ANGELS | FLORIDA ICE AND FARM | DESIGNATED DRIVER PROGRAM | JOTABEQU GREY San Jose |
| CROCODILE | LEGO | LEGO | SAN JOSE \ TBWA San Jose |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San Jose |
| CHAIR | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC WOOD PRESERVER | TRIBU DDB Heredia |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| OUTDOOR LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| REMOTE CONTROL | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San José |
| CONTAC LEN | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San Jose |
| WEDDING RIN | PANASONIC | FLASHLIGHT | PUBLIMARK LOWE San José |
| FAMILY | HYUNDAI | HYUNDAI CARS | JOTABEQU GREY San Jose |
| SHE DEVIL | HYUNDAI | CARS | JOTABEQU GREY San Jose |
| RACING | HYUNDAI | CARS | JOTABEQU GREY San Jose |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| UFO | NUMAR COMPANY | CAFÉ 1820 | GARNIER/BBDO San José |
| FENCE | NUMAR COMPANY | COFFEE 1820 | GARNIER/BBDO San José |
| CLIFF | UNIMAR | COFFEE 1820 | GARNIER/BBDO San José |
| CHAIR | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| TABLE | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| CLOSET | KATIVO GROUP | MADETEC. WOOD PRESERVER | TRIBU DDB Heredia |
| DINOSAURS | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| TITANIC | KATIVO GROUP | WASHABLE PAINT | TRIBU DDB Heredia |
| DESERT SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| SNOW SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| VALLEY SPILL | PERIMERCADOS | WET ONES | OGILVY COSTA RICA San José |
| FIST | JUMBO SUPERMARKET | JUMBO SUPERMARKET – RETAILER HOTWEELS | OGILVY COSTA RICA San José |
| COCOON | THE NORTH FACE | ALEUTIAN 3S | OGILVY COSTA RICA San José |
| TRIPLE PUDDLE LANDSCAPE | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| SINGLE PUDDLE LANDSCAPE | NATURE AIR | AIRLINE FLIGHTS WITHIN COSTA RICA | JWT COSTA RICA San José |
| ELEPHANT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| TITANIC | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| ASTRONAUT | HASBRO | CRANIUM | OGILVY COSTA RICA San José |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| PILOT | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| RADIO LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| PUPPY | KATIVO GROUP | PROTECTO PAINT | TRIBU DDB Heredia |
| PLANE | KATIVO GROUP | PROTECTO PAINT | TRIBU DDB Heredia |
| BLEEP INTERVIEW | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San José |
| BLEEP WORK | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San Jose |
| BLEEP THANKS | DUREX | DUREX PLAY LUBES | GARNIER/BBDO San Jose |
| MELANY | DUREX | DUREX ULTRATHIN CONDOM | GARNIER/BBDO San Jose |
| KID | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| CAT | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| COLUMN | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| ROMANCE | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| SCIENCE FICTION | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| ACTION | VIDEOCENTRO | INDEPENDENT FILM RENTAL | TRIBU DDB Heredia |
| MELANY | DUREX | DUREX ULTRATHIN CONDOM | GARNIER/BBDO San José |
| KID | CHEVROLET | AVALANCHE CAR | PUBLIMARK LOWE San José |
| CYBER LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER PO BOX | JWT COSTA RICA San José |
| DIRECT LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| THE KIT KAT MOUSE | NESTLE | KIT KAT | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San Jose |
| REUSE/WHATDOIDOWITHTHIS.ORG | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| SHARK FINNING | MARVIVA | NO TO SHARK FINNING | PUBLIMARK LOWE San Jose |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI COSTA RICA | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI COSTA RICA | MITSUBISHI VERYCA | JWT COSTA RICA San Jose |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| MEDIA LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| WAIT LESS | LEXMARK | PRO 901 PRINTER | JWT COSTA RICA San Jose |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI | MITSUBISHI VERYCA | JWT COSTA RICA San Jose |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O. BOX | JWT COSTA RICA San José |
| THE KIT KAT MOUSE | NESTLE | KIT KAT | JWT COSTA RICA San José |
| GET YOUR BUSINESS ON WHEELS | VEINSA MITSUBISHI | MITSUBISHI VERYCA | JWT COSTA RICA San José |
| WAIT LESS | LEXMARK | PRO 901 PRINTER | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O. BOX | JWT COSTA RICA San José |
| REUSE | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| PROMO ACTIVATION LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| DELIVERED BY LIBERTY | LIBERTY EXPRESS | COURIER P.O BOX | JWT COSTA RICA San José |
| TITANIUM AND INTEGRATED LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| WHATDOIDOWITHTHIS.ORG | COFARMA LABORATORIES | PLASTIGEL – GELLING AGENT | McCANN ERICKSON COSTA RICA San Jose |
| DESIGN LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| BIG BANG! | UNIVERSAL | LEGO | OGILVY COSTA RICA San José |
| REUSE/WHATDOIDOWITHTHIS.ORG | COFARMA | PLASTIGEL | McCANN ERICKSON COSTA RICA San Jose |
| PR LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| CALORIES FOR LIVES | ABBOTT LABORATORIES | PHARMACEUTICAL COMPANY | JWT COSTA RICA San José |
| EPIDEMIC OF VIOLENCE AGAINST CHILDREN | CHILDREN’S NATIONAL HOSPITAL | RAISING PUBLIC AWARENESS | McCANN ERICKSON COSTA RICA San Jose |
| REUSE | COFARMA | WASTE MANAGEMENT | McCANN ERICKSON COSTA RICA San Jose |
| ECOROMERIA | EARTH UNIVERSITY | EDUCATION | CORPORATE COMMUNICATION KETCHUM San Jose |
| COSTA RICA | LUIS EDUARDO LORÍA ROJAS | FISCAL PLAN | FATHER COSTA RICA San Jose |
| EPIDEMIC OF VIOLENCE AGAINST CHILDREN | CHILDREN’S NATIONAL HOSPITAL | RAISING PUBLIC AWARENESS | McCANN ERICKSON COSTA RICA San Jose |
| CALORIES FOR LIVES | ABBOTT LABORATORIES | PHARMACEUTICAL COMPANY | JWT COSTA RICA San Jose |
| FILM CRAFT LIONS | |||
| Title | Advertiser | Product | Entrant Company |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULLTIN GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| COSTA RISA | STRATEGIC ADVANTAGE CONSULLTIN GROUP | FISCAL PLAN | FATHER COSTA RICA San Jose |
| 105 | |||
Dear friends, colleagues, competitors, whatever you want to call yourselves, although I’ll stick with the first one: success! WE WIN MORE IF WE ALL WIN.
May a pride of Lions come to the country!
