For the third time in the history of the Olympic Games, London will host the most important sporting event on the planet. With Nadia Comaneci on stage at the Debussy in Cannes today, on a panel about the games and Visa as a sponsor for the past 25 years, I leave you with videos that will thrill you greatly.

Visa seeks local relevance and global visibility, betting big on achieving a high return on investment. Its messages bathe the brand and add emotional values of great importance. It raises emotions and provokes in its favor, particularly by the inspiration of personal stories, very well told.

Obvious to everyone’s ear, Morgan Freeman plays the storyteller and brings us closer to the stories of those people who have achieved the unbelievable.

Next year, keeping all distances in mind, San Jose will host the Central American Games. It will be an Olympic event with many stories to tell, so these messages from Visa make us dream. As the agency of the Games and with the support of its sponsors, here are even more stories to inspire us.

If you have a relevant brand in Central America, you are just in time to join the Olympic movement and create memories like the ones we have seen here. If you work in the sponsors’ agencies, there is still time to identify the athletes who will participate. We are in time to influence, expose and promote the Olympic spirit in our region as well.

Johnny Araya, Mayor of the City of San José, is the president of the organizing committee. The country will be the ultimate host and the support of the government is being, as never before, really important to make the next Central American Games a great success. Today we simply thought it was a good idea to take inspiration from London and what we will experience in a few weeks.

We will surely experience the most social games in history.