Brands have become obsessed with the idea of penetrating the new social world we live in. In the seminar by The Huffington Post, however, they warn us of the mobile as the new apple in the garden of Eden. Therefore, it is not surprising to see an App that helps us to disconnect, and thus regain connection with ourselves.

We are in times of mega trends, for example, from searching for information and data to a search for ourselves. Therefore, it is not difficult to identify the intuitive importance of survival, sex, power and a fourth instinct that becomes even more important today: to disconnect.

I recommend you look for Huffpost Live, as an experiment to help you disconnect even though it will be available 24/7 starting next August. Here we first heard of Shadow Conventions, and among many other conditions, it’s a community that has achieved 2 million users for unique visits per second. And many of us don’t even know about it? That’s right, a place of conversations like everything else happening on the planet today, far beyond Facebook and Twitter alone.

For a new media in the country like CRHoy, for example, as for La Nación, it is an experience to be discovered in every column, segment and space for participation. All their thinking is focused on provoking conversations, hosting conversations, stimulating conversations and generating conversations. “Marriage comes and goes, but divorce is forever,” for example, a conversation starter.

Disconnect and recharge, however, returns as a key theme this morning. For this, they will be launching the GPS for the Soul App in a month. The proposal of this talk insisted on the importance of getting back in touch with ourselves, and finally, of rescuing the importance of sleep. Sleep in Cannes?

In fact, that’s how a powerful idea appeared and that I take it and make it part of my system: set an alarm to go to sleep! The alarm clock is no longer as important as the snooze. Does it ring?

While my snooze sounds tonight, here’s Arianna from a recent chat: