“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas that will continue to be valid forever, starting with why.
The truth is that his delivery is loaded with zero new ideas, yet he presents them in a packaging that seems to me more valid today than ever and in the Ted context that is becoming more relevant every day. The Wright brothers flew first because they were excited fevers and Luther King spoke of dreams and not plans. Organizations will be more effective if they are loyal to their higher purpose and stay focused on their reason for existing.
Right? Of course, many will say, of course, others will add. So why do so many companies insist on selling their products and services, instead of seeking their essence and living by it? I will never understand it very well, although this way they give us advantages that later on are almost insurmountable.
In the best style of Seth Godin in Purple Cow, I find it important to insist on the explorers who adopt first, influence others and are then followed by many. I loved the idea that laggards would buy a touch-tone phone only when the dial-up ones disappear from the stores. The truth is that it is a thousand times more relevant the sneezers who disseminate on others.
As in most Ted Talks, here you have the option of spending about 18 minutes listening to Sinek’s ideas, or just go somewhere else. However, I can’t help but highly recommend this investment of time in a concept that can make all the difference, because it’s better from the inside out.
At Tribu we are determined to become the most influential communication group in the region. We are convinced that we can make the world a better place through our creative business solutions. We live on fire with the possibility of making a contribution every day, and along the way we have learned to do it while having fun.
The results are in and the journey is just beginning. We like to think of ourselves as a racing sailboat navigating the waters of Niagara Falls. The excitement continues and the higher purpose is clear in the soul of the companies, as well as in the hearts of all of us who make them up.
We love to share. And this Sinek presentation is here for you to pass on to many people as well.
We win more if we all win.
