creer posible lo imposible

Believing the impossible possible

ⓘ This post has been automatically translated from Spanish using DeepL API.

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For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo.

I imagine it is possible to reinvent Costa Rica and raise it to the level of its enormous potential. I believe that competitiveness starts with you, and for this reason, it is better to start with the person first. I believe it is time to renew, redesign and redirect.

At Via Costarricense we will also be focused on understanding the identity of Costa Ricans, their values and customs. We will seek to identify what we must protect and, of course, what we must change. In fact, it is easy to conclude that sarcasm is harmful in any organization. Among Ticos we call it “chota”, and for this reason, it is just a sample of how much we must improve.

We have been talking a lot about living well, understanding the concept as a life in balance and harmony, with purpose and balance. Perhaps it would be good to try to connect our phrase Pura Vida with such a meaning, instead of the conformism and passivity it often reflects.

It strikes me that one way of expressing well-being is with a calm whole, to the question of how are you. Perhaps it is a product of our conviction that we live in the happiest country in the world, for centuries called the Switzerland of Central America. When you live in such a perfect place, it is possible to believe that nothing should be changed and that everything should remain calm.

The new education, the new economy, the new health, the new democracy, why not? New solutions in security and sports. Identity and values reinforced as well as transformed. Impossible? Please! Nothing is impossible.

For this reason, it is worth a paragraph to applaud the efforts made by authorities and individuals to convert our great pre-Columbian spheres in World Heritage by Unesco. Standing applause! This is how it is done and we are here to help. In particular, for Jorge Jiménez Deredia, our congratulations and my offer to help.

There are more than a few of us who believe that it is time to try something new. Otherwise, it would be insane to expect different results by doing the same thing. The country needs a vision and to define its direction, which is why thousands of us are proposing ideas and generating discussion. After all, those who criticize and do not propose, are part of the problem.

It is time to believe the impossible is possible.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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