Tribu DDB is about to reach 17,000 fans, likes, adherents or whatever you want to call them. This figure seems high to me and the references in advertising agencies are all just a few clicks away. Whatever it implies or means, it shows an interest, a connection, a bond and possibly a leadership worth watching.

Saatchi Saatchi, our global network in the past, reaches 12,000-odd. DDB Paris exceeds 8,000 by about three hundred, while Tribal DDB global is the second advertising brand we have been able to identify with just over 5,000. BBDO Mundial exceeds 18,000, while its Colombian agency is at 9,000 and its agency in Costa Rica is about to reach 5,000.

And since I mentioned our country, our friends from jotabeqú / Grey are at 7,000 and those from Publimark at 6,000, even with their new logo (sorry: new?!). I didn’t find McCann’s local fan page, nor Leo Burnett’s, so I guess I would have to refer to its global parent company, which in this case does exceed 25,000, while the other big one in the world is TBWA with almost 26,000, although its Costa Rican subsidiary apparently only has 34 likes.

Translated as you like or prefer, the numbers may mean little or nothing in particular. However, in my opinion, these data reflect the priorities and interests of the organization. And for this reason, I think Tribu DDB’s Facebook Likes indicate our leadership and attention to the social dimension in which we live today. In fact, no advertising organization in Central America, and possibly in Latin America, has more collaborators dedicated to digital than those we can count today in Grupo Tribu.

At Tribu DDB we talk about social phenomena more than campaigns, and about coexisting with the people who prefer our brands, rather than simply advertising something to them. The approaches are different and the evolution is important, which is why Tribu is possibly the best option in the market for your brand.