A few days ago I was asked several questions about the future of advertising. I suppose that after more than 30 years in it, the journalist had a reasonably good basis for assuming that I would respond with arguments and insight from my crystal sphere.
However, my views came from a different source: the Harvard Business Review blog, and the collection of articles that relate to the future of advertising. As with all things knowledge, it’s not really how much you know that matters, it’s where to find it. Then, of course, what follows is applying it in your next presentation, your next interview or conversation.
In fact, I invite you to give it a try. Go to the articles in the section I mention and make a summary. Take the images and videos, take them to Keynote or Powerpoint and prepare a presentation. Add one or two references to other authors and focus on sharing for 30 minutes what you see as the future of advertising. Then, in your classroom, your company or institution, ask for half an hour to do it.
What you will find is the opportunity, usually seized by others, for others around you to look at you differently. Particularly because you will have added enough criteria to bathe yourself in the future, you will have generated important contributions and created value that is not only perceived but also appreciated.
When I was for this summary of articles on the blog, I did it to respond to the journalist with some arguments in addition to mine. I am not going to make the presentation that I suggest, and for this reason, when you have it, I invite you to invite me to know it. For those who are part of Tribu, it would be ideal for a Monday meeting. And if you are far away, maybe you could send it to me? If it’s too heavy, maybe by Dropbox or whatever you use. My email is jorge.oller@grupotribu.com.
The future of advertising will be more shared and convergent than ever, it will be participatory and segmented, advertising will be fun and it will make a print ad what a rotary dial phone is today. Shall we explore it further?
Or better yet, shall we do it together? Chok, Chok, Chok!