Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers.
The first comes from Australia and is a marvel. First I include you the original message and then the case with which it has won Golden Lions and Grand Prix. It is literally about creativity that is saving lives around the world today, because there are stupid ways to die.
In the second case, we are talking about a campaign that you may have already seen. It is one of the most recent social phenomena and one of the most shared commercial videos in the world today. It’s about Dove, which originated in Brazil and has delivered a powerful message to women. Here is the idea and the winning case of many Lions, as well as many women who have rediscovered their natural beauty.
You can find information about what happens at the Cannes Lions everywhere, and in particular on their site. Here I leave you with a selection of two that I think are wonderful. Greetings!