Evian enciende nuestro niño interior

Evian ignites our inner child

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this blog post.

Now, let me share with you an idea that I was told a few years ago and that maybe you will agree with me that it is a powerful one.

I was advised to always carry three passengers in the car of my life: my Adult Self, my Inner Child and my Higher Self. Then they told me about the possible combinations in the physical location of these three occupants in my self-life and their possible consequences.

In the first case, it is quite possible that we have all been driven by our inner child, for we surely had some kind of childhood. Many people, however, keep their infant at the wheel, so it is not surprising that they tend to go from crash to crash. It is not for nothing that children are not given a license, and thus, it is preferable not to permanently hand over the driving of our lives to them.

Without the inner child fully in our existence, it is easy to lose the ability to have fun, to play, to daydream, to relax in entertainment or more importantly, to be able to have imaginary friends (and this last one is really important). After this description, I was told that in our development, the healthiest thing to do is to put the child in the back seat.

That done, the idea continued with the proposal to hand over the steering wheel to the adult self that grows and develops in each of us. As adults in balance, one can anticipate a greater attention to limits, margins and spaces, to what is right and desirable, to the values and virtues that guide good living. It is the adult who can be given a license to drive.

Last but not least, the balance in the journey is achieved with the presence in our self-lives of our Higher Self. Regardless of how anyone defines it or chooses to call it, the idea proposes a space that must be occupied in attention to all the inexhaustible evidence of its existence, as well as to our own spiritual dimension. That said, I was left to my own free choice: God is either in the passenger seat or at the wheel of life. It’s up to you to decide.

So, dear reader, may I leave you here with a relevant idea: in the journey of our self-lives, inner child, adult self and Higher Self must travel together, with one of the latter two driving. Much could be elaborated on the subject, and so, this is as far as I go. What is missing is left for your own reflection and conversation.

Evian reminded me of this noble story, made funnier by its wonderful commercials. Here I leave you with the first of this campaign.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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