When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the one about Tribe”, or suddenly something like “I think I had a blog”. If the comment is very benevolent it could be something like “he was a pain!”, and so life will end up inexorably abbreviated to 3 or 9 seconds.

That’s why today seemed like a good day to share with you an exceptional piece. It was created by Almap BBDO and won the Golden Lion in Film Craft at the last Cannes Festival. The commercial promotes the use of the short films in stock that are available at Getty Images. It’s a short film that inspires you with great snippets put together in 85 seconds, with moments that make us think about our years around here.

Today is my birthday. Facebook becomes a constant joy with messages from friends and family, the day starts with calls of affection and for what it’s worth, it also becomes a day to be thankful. So thank you!

In any case and no matter how old we get, the idea by Del Campo Nazca Saatchi Saatchi for Playstation is a good one, which proposes to keep us young at heart, able to surprise us and ready to rediscover everything at every moment. Hopefully it will amuse you and allow us to protect our amazement.

I accept that the baby is a bit strange and that the effect may not have been the one originally intended. However, I recognize that I am entertained by the commercial and that it manages to engage, because with good music everything is always better.

In any case, we keep on playing.

Cheers!