The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part of?
Advertising agencies, PR agencies, digital, media and promotions agencies, production companies, talent in design, photography, animation and effects, those who tell stories and write stories, all companies and creative people have a chance at Cannes. However, to score a goal, you have to kick it into the frame, and for this reason, only those who participate win. In fact, this was proven by a campaign that in 2012 became the most winning campaign in history: Dumb ways to die.
Advertiser client brands, however, could be the big winners. In fact, it has been proven that award-winning advertising is more effective, achieves greater results and reaps success in more dimensions. This is why it is key for the client to foster conditions of more creative demand, more pressure for innovative ideas and more willingness to invest and approve what has not been done. After all, who wants more of the same?
Whoever seeks inspiration, whoever wants groundbreaking ideas, whoever chases the emotions that turn into transformative energy, should consider taking flights to Cannes. In addition to the great celebration of creativity, the most important creativity in the world is presented there in seminars, workshops and exhibitions.
On the dedicated Youtube channel you can find a summary of the seminars of each day in 2013; here I leave you with one of them.
Your name could be among the winners at Cannes 2014. You can choose to be among those who participate, both with your brand and with your ideas, with your attendance and with your sponsorship. In 2014, more agencies will participate with more creative work and we will have the most successful year to date. We have set the bar at a minimum of 3 winning agencies with at least 5 lions for Costa Rica.
The creative fuse is lit and the dates to detonate have been set.
June 15-21, 2014.