On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world.

The twist of the day, if I can translate it that way, became a classic of great ideas in advertising, as it was a simple idea brilliantly executed. Thus, on August 14 they celebrated Elvis Week. On September 15, the week of celebration of the Hispanic legacy. The proposals are many and you will enjoy them in their space on Pinterest.

Of course, without a hitch and amidst a worldwide ovation, the Oreo Daily Twist won all kinds of awards, from a Grand Prix at Cannes to resounding Effies for the effectiveness of its results. The convergence of media and the forcefulness of its creativity generated for the brand a powerful connection with all kinds of sectors, moments, affinities and preferences.

Here is its winning case at the Cannes Lions International Festival of Creativity.

In this way it was proven that Oreo cookies are broad, open, inclusive and generous in every way, as they took every day to turn it into a point of intimate emotional connection. In this way they have nurtured their brand with values that make the world a better place. They have brought virtues that are projected to people with a happy influence of creativity and joy.

Today, the market is what we talk about. Therefore, brands have the opportunity to use themes to surf the waves of our interests, our tastes and preferences. We happily live in times to achieve results by doing good.

I’ve always loved Oreos dipped in a glass of cold milk. About 30 seconds or so submerged and then in your mouth! You will enjoy a delicious delicacy that is perfect for any evening or before going to bed. And please, it must be said: the creme caramels from Pozuelo are also very good.

And how do you like them?