Year after year and for many years, Del Campo Saatchi Saatchi has surprised us with their ideas, and when it seemed that they could not beat the last one, they come up with an even better one.
With “Almost Identical” they already started winning and they are going to win, win and win even more awards. I suppose that the per capita consumption of chewing gum in the world will increase and once again it will be proven that award-winning ideas sell more.
This time they decided to prove that chewing gum, contrary to everything we have always been told, improves your image. How about that? I won’t even add another word. Here is the case.
Now, it’s not okay to stick it under your chair or leave it lying around. Wrap the gum in a piece of paper and then throw it in the trash can, because if you swallow it, you’ll have a gum tree coming out of your ears, and if you throw it on the floor, in case it ends up on the bottom of your shoes, you’ll really hate it.
To my dear and admired friends Pablo del Campo, Maxi Itzkoff and Mariano Serkin, standing ovation for this new genius.
Does chewing gum improve your image?