Bill Bernbach

Bill Bernbach was the most important publicist of the 20th century.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, who in a little less than a sentence can be said to have revolutionized advertising.

Do you have the time? If your thing is a consumer brand, its marketing, advertising or construction, 20 minutes will be nothing in this video that should be in your cultural heritage.

Knowing Bill Bernbach is a must for anyone who decides to go into advertising. Here we can discover more of his legacy.

Among his many and very famous quotes, my favorite is the following: “All of us who use mass media shape society. We can make that society vulgar, stultify it, or help it rise to a higher level.”

We agree, we are convinced and committed to take our society to a higher level.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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