Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, who in a little less than a sentence can be said to have revolutionized advertising.
Do you have the time? If your thing is a consumer brand, its marketing, advertising or construction, 20 minutes will be nothing in this video that should be in your cultural heritage.
Knowing Bill Bernbach is a must for anyone who decides to go into advertising. Here we can discover more of his legacy.
Among his many and very famous quotes, my favorite is the following: “All of us who use mass media shape society. We can make that society vulgar, stultify it, or help it rise to a higher level.”
We agree, we are convinced and committed to take our society to a higher level.