Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s look at some examples.
Texting while driving, reading emails or dialing a number to make a call, to name just three common habits today, pose a risk of life and even death. For this reason, and as is now the case with many issues, Samsung has created an application to protect us from our new, collective and global addiction.
On another plane of life, love and sex remain central to existence. Not for nothing, the series of the moment at the Openhouse is about the “Sex and Love Revolution”. (You’re invited!). The truth is that Ravijour’s creativity and technology propose a bra that only opens in circumstances of “true love”. How about it?
And while we’re on the subject of bras, how about one that sends tweets? Nestlé Fitness has designed one that sends messages to remind us of the importance of monthly checkups in breast cancer prevention. Here it is:
Adventure generates passions, Toyota’s new RAV4 does too. The combination of resources developed in the following case is one that until very recently we would never have imagined possible. Take a look:
Passion is a word that sums up two: love and madness. Or does anyone think that a passionate kiss could prove otherwise? In any case, it’s true that food also arouses passions, although many people do it alone. Coca-Cola in Romania took the point and turned it into this.
Technology is in the hands of the world, and creativity has decided to use it at all extremes. Wearable technology is becoming more common every day. In fact, as I write this blog post, every time I fall into a bad posture my Lumoback sensor vibrates to remind me. In this day and age, if you can imagine it, it’s probably already done.
That’s it for today. At the next Cannes Lions festival we will have much more to ignite our constant search for innovation. Particularly the one that can improve the quality of our lives.
I hope you are very well. Now I’m off for a cup of coffee… tico. Cheers!
