2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able to compete in the south of France with their main expenses paid. How are they doing? I guess we’ll agree that it’s not bad at all.
First I invite you to learn about Cannes on their site, as well as about the Young Lions Competition there. Then it would be good for you to go to Comunidad and learn about all the conditions on the Young Lions Competition site, soon to be opened, or right now on their recently opened Facebook page. Once you have seen the details and calculated the experiential gain, knowledge and possible personal expansion, what you have to do is to decide to compete.
If you are in public relations, digital, btl, advertising and other related agencies, you are of age and aspire to the highest and best in the world of creativity, you have a mandatory a-chaleco-fijo-al-chile-manda-huevo to compete. Salty. No way, you have to do it! Really, I don’t think it’s optional! First, because the only way to score a goal is to shoot on frame, and second, because it gums and sticks.
If you are more experienced, you have an advantage. If you think you are more daring or bossy than others, you have an advantage. If your portfolio shines and you’ve shown you’re ready, you’ve got a chance. If you’re in college and have nothing to lose, you have a chance. If you know who David Droga is, you have a notion. If your thing is contemporary art or detective novels, you have an opening. If you tell good stories, you have a vital option. And if there is an opportunity, you must compete!
The categories will be Print, Cyber and Design. With creativity and design combined in a duo that synergizes 8, 100 or 2000, you could return to Costa Rica with a week of intravenous passion and jugular inspiration, as well as a medal of worldwide recognition. The pairs can come from the universities or from the Limón market, although I suspect that those who come from experience with first class brands will have a better chance.
Conceptual creative and graphic creative, graphic creative and digital creative geek, the combinations have been and will always be any. What is important is that on March 1st you are in contact with Victor Esquivel in Comunidad and you turn to sign up. Requirements. Restrictions apply.
I leave you with the founder of Kiit, Bryan Wong, obviously young, recently successful and another example that great stories go through the Cannes Lions.
Soon more about the Young Lions Competition in Costa Rica.
