Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south of France, precisely in that jewel of the Côte d’Azur called Cannes.
Clients and their brands are increasingly coming to Cannes, as it has been proven that creativity that wins at festivals is much more effective. Talent and daring come together all over the world and then meet in Cannes to confirm that it is better if it surprises, if it engages, if it exalts and infects.
I have the honor of having brought the representation of the Festival to Costa Rica since 2007, when it was entrusted to the then ASCAP, Costa Rican association of advertising agencies, which today is proudly called Comunidad. It is no longer an association of advertising agencies only, but an open, inclusive and happy integrator of all disciplines of commercial communication, currently chaired by a great friend, colleague and creative winner, Mr. Alberto Quirós of jotabeqú/Grey.
Cannes is in sight and is the planet’s greatest celebration of creativity in design, innovation, public relations, promotion, causes, cyber, radio and so much more. Winning a Cannes Lion is an honor, a recognition and a provocative sign that things are being done with talent and courage. I invite you to see images and concepts that invite you to participate, to be part of it and to win.
The Young Lions in Costa Rica is organized by Comunidad and sponsored by La Nación. It is also co-sponsored by Publimark Lowe, Tribu DDB, CAMedia, Garnier BBDO, Darwin Zone and Universidad Veritas, and will take 8 young people to compete with the best in the world. Who will be the winners of 2014? We will know soon.
At the same time, the country’s agencies are preparing their entries to continue bringing Lions to this Costa Rican corner of the world. We have already proven that it can be done, with more than a dozen accumulated among several companies. With finalists and even better with metals, the name of Costa Rican talent will seek spaces to join those who today can already be called world-class winners.
In a few days we will publish the entries as they are confirmed. Cannes is coming and very soon will be the first award ceremony.
