At the end of a careful selection process, Comunidad has chosen the two representatives for Costa Rica to the Young Marketers Competition at the next Cannes Lions International Festival of Creativity. The winners are Melissa Quirós from FIFCO and Geoconda Fernández from GTECH, congratulations and much success!
Since we achieved the representation of Cannes Lions for the Community, the priority has always been to promote the Festival in all its extremes. However, worldwide there are two preferred roles for the so-called Reps among some others: choosing juries and organizing local competitions for young creatives.

For this reason, even before we were officially appointed by Cannes Lions, we had already sent the first youth duo. Thus, every year we have been adding up to 6 or even 10 young people who go, expose themselves, learn, compete, measure and add up. The result in the country is an important connection with the highest and best of creativity, as well as the importance of being a winner in order to be more effective.

To Mesissa and Geoconda our best wishes for great success in the competition and the Cannes experience. You have won on your own credentials and merits, and we have no doubt that you will be excellent ambassadors of Costa Rica in the south of France.
You are the second young couple of advertising clients attending the Festival, and therefore, we invite you to join us in this task to achieve more and better creativity. After all, there is no effort in this direction that is not en route to the best for your brands.

In the meantime, the competition between creatives is just beginning. More than 90 pairs have registered to win three places for two young people in Cyber, Print and Design. We will be attentive and may the best pairs win, because we expect them to come back influencing, infecting and provoking.

The Young Lions Competition in Costa Rica is possible thanks to the great sponsorship of La Nación, in its commitment to promote the country’s young talent in advertising creativity. Each year agencies are added with additional contributions, as it has been this year by Publimark Lowe, Tribu DDB, Garnier BBDO, :CAMedia, Darwin Zone and Universidad Veritas.

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