It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express.
First of all, let’s watch a short scene that anticipates, as an hors d’oeuvre, the interactive theme that I bring to your screen today.
Do you see it? Nothing escapes the possibility of being reinvented and I think that’s great, particularly because technology is a spectacular accelerator of creativity and innovation.
It is not for nothing that today’s London restaurant of the day is Inamo, specializing in Asian fusion cuisine, as the inspiration of the day. It should come as no surprise that so many of us are focused on reinventing what we have done. With the speed of change, if we are still wondering if we should change, chances are we are already too late.
Back at the restaurant, did you notice, why not innovate even in the way we order a cab or check the map of the surroundings? A projector on the table displays the menu, the tablecloth, the commands, the visualization of the food on the plate and much more, so you can order from the table without the intervention of the waiter, who focuses on personal service and less logistics on the floor.
Although it is in English, the following video explains the experience, which I must tell you is simply unforgettable. The place is amazing, state of the art and leaves you wanting to come back. Here is one more video of this interactive restaurant model.
I love the idea of being able to change the envelope, take a look at the kitchen through the installed camera, choose a fun game and order your favorite cocktail with a few clicks. The concept is in the process of being licensed and is sure to inspire new ways of doing things in even the most traditional of restaurants.
The experience is more than interesting and the result will make you come back. Especially because the important things remain the same: service, food and beverages are still the most important things.
The essence of the business usually does not change. It’s like in advertising, where it will remain the creativity.
