La copa del mundo

The World Cup in advertising

ⓘ This post has been automatically translated from Spanish using DeepL API.

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The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries.

Let’s start with“The Game Before the Game” by Beats by Dre, with a cast that brings us a very different dimension of what a national team means, including Neymar as the main protagonist and Chicharito, Jozy Altidore, Luis Suarez, LeBron James, Serena Williams and many more, to the beat of “Jungle” by X Ambassadors Jamie N Commons. Enjoy. It’s 5 minutes of freshly baked, bareback excitement.

Nike had already done it a couple of months ago when it launched its first World Cup commercial on the web. It was seen by more than 70 million people before being aired on free TV. The protagonists coincide and join in the direction of the maximum glory of sport on the planet. One step at a time.

https://youtu.be/v_i3Lcjli84

In case you haven’t seen it, here’s the full, more popular version. You’ll get about 4 more minutes here, so if you’re working right now you’ll have to start dissing it.

A few clicks away on YouTube and you’ll find the whole world focused on soccer. On our side, meanwhile, another kind of World Cup awaits us in Cannes, where the best advertising teams in the world will compete in the same days as the opening whistle will be blown.

Intense days are ahead. We’ll be seeing more of each other.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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