We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has been deployed through soccer makes so much sense.
It is a source of great pride to find that Oscar, our two-time President and Nobel Peace Prize winner among many other distinctions, has decided to participate in a commercial. Because when it comes to the passion of a World Cup, not even a Nobel Prize winner can contain the desire to see his country win.
Just a few hours after shouting the first three goals of the Costa Rican national team in Brazil until hoarseness, today we were delighted to see Don Oscar on the giant screen of the Grand Audi at the Palais des Festivals in Cannes, where the annual World Cup of creativity is played.
We want more goals in Brazil. And more Lions in Cannes too. Let it be as Frijoles Don Pedro has been saying for more than 10 years, let it be: the best of what is ours!
Oscar Arias (Costa Rica, 1987), Leymah Gbowee (Liberia, 2011), Sir Bob Geldof (Ireland, 2006 nominee), David Trimble (Northern Ireland, 1998) and Lech Walesa (Poland, 1983).