Keylor Gamboa

Keylor Gamboa?

ⓘ This post has been automatically translated from Spanish using DeepL API.

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In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference.

In advertising agencies we turn to seek new avenues to communicate, attract and achieve results, while our advertising clients prepare for the opportunity that this, like all the other special occasions of the year, brings. However, this August the galactic launch of Keylor Navas has coincided with an emotional campaign by Monge that has managed to stand out.

In fact, there have been many who have asked what Keylor Gamboa is all about, as well as those who thought it was a mistake. Let’s take a look at the short film that has gone viral and was even published yesterday in Spain by Real Madrid.

So, we propose that from August 2 to 15 every year, we use our mother’s surname in honor of our mothers. The day of the Virgin of the Angels could mark the beginning of a new tradition that says it clearly: #mamávaprimero. In fact, this is what Nery Brenes did when he ran a few days ago with the surname Cardenas on his chest.

Then I add Monge’s short film to exalt mothers, the history of these athletes and the mother’s surname, now with sprinter Nery Brenes, a Costa Rican pride.

To complete the idea and continue with the inspiration to all that reaches the figure of the mother in our lives, Lobito Fonseca joined Monge’s campaign and joined the greats. Follow the video of this extraordinary Costa Rican who these days has introduced himself as Ernesto “Lobito” Rodriguez.

This campaign is from Tribu DDB and it is a great joy to share it in “A Fuego Lento”. Doña Mayra is the name of my wonderful mother, I don’t have a video and today my name is Jorge Alpirez. You?

Happy Mother’s Day!

#mommyfirst

@joller

ⓘ This post has been automatically translated from Spanish using DeepL API.

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