With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history.
The competition and global gathering that takes place mainly at hotels, beaches and the Palais des Festivals on the legendary Croisette, now boasts a sort of at least three festivals in one, not to mention the wide variety of categories. First the Health, then the great Festival of Creativity and within those same days, this year for the first time the Lions Innovation, where data, technology and ideas mix and go boom!
We can see it. It’s there for all to see. There is nothing more to talk about. Everything falls under its own weight. The future of brands is already here and it combines data, technology, creativity, experience, content, media and, of course, innovation like never before.
Whoever wants to succeed today must understand this once and for all: change must be radical. Or else slowly die out in stagnation. If your company is not changing, worry. If you’re not, pinch yourself.
Cannes explodes next Sunday, including a modest in quantity but brave Costa Rican participation in several categories, from Young Lions to the most important of the festival. In particular, I see an entry from Ogilvy with a lot of potential for a metal. It could also be another one from Leo. Hopefully there will be more than expected.
May 2015 bring us more Lions, medals and short-lists celebrating Costa Rican creativity and talent in the midst of all the best in the world.
Are you on board?
