All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I had to call Carlos Fonseca, General Manager and partner of Publimark, to offer him that if he wishes, he can send me a mupi and I will place it in the bathroom of Tribu, in the cafeteria or in the [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
I have nothing to add to what we all already know about the year that started 12 days ago. In Costa Rica it even came with an earthquake, death and destruction, so it entered with force, forcing us to take it seriously. [...]
Wide Awake is a presentation by Erwin McManus and his organization Awaken. His book, Wide Awake, has been on sale since mid-2008. It makes a lot of sense. .
The OpenHouse Project presented at ArteCine Lindora its first series of videotalks by Andy Stanley called Simple. On January 19 the project will continue with the Text series, on Mondays at 7:15 PM at the same movie theater located at the back [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
