From McCann of Mad Men fame to the French expertise at Havas, the journey has been intense, fun, productive and rewarding. Shall we take a look?
With an eye on the future, living each day more fully in the here and now, this portfolio represents my incomplete account. Over four decades are summarized here, offering only glimpses of the positive connections that continue to accompany me.
We’re affiliated with the best companies.
Some exclusively, others in parallel, the building of our platform was shaped by incredible learning experiences. The best in the world, at key moments, with inspiration flowing like an IV and powerful boosts of energy.
McCann
10 years
Publicis
4 years
DBB
5 years
Havas
4 years
Cannes Lions
15 years
McCann
10 years
Publicis
4 years
DBB
5 years
Havas
4 years
Cannes Lions
15 years
Brands in the portfolio. Footprints on the path.
Aceite Salat
Agua Alpina
Alka-Seltzer
Almacenes El Verdugo
Arroz Imperio
Audi
BAC Credomatic
Banco Banex
Bimbo
Bridgestone
Burger King
Café 1820
Café Britt
Campbell’s
Cervecería Hondureña
Cinta Azul
Cofal
Cofasa
Coca-Cola
Demasa
Durman
Epson
Galletas Pozuelo
Gerber
Goodyear
Gollo
Grupo Monge
Hoteles Camino Real
ICE
KFC
Kia
Laboratorios Cofala
L’Oréal
Lufthansa
Maggi
MasterCard
Más x Menos
Mazda
McDonald’s
Ministerio de Hacienda
Movistar
Multiplaza Escazú
Nestlé
Nissan
Numar
Oller Abogados
Palí
Parque de Diversiones
Payless Shoesource
Philips
Pinturas Protecto
Pizza Hut
PLN
Plaza Roble
Pollos Campero
Portafolio Inmobiliario
Purdy Motor
Ron Matusalém
Rostipollos
Sal Andrews
Smithkline Beecham
Tabcín
Taco Bell
Telefonica
The Openhouse Project
Tommy Hilfiger
Toyota
Tortiricas
Tosty
Universal
Universidad Latina
VideoCentro
Walmart
Westin
Whirlpool
Videos
Companies that are part of our history.
These are some of the companies that are part of our history and that at one time employed more than 1,000 talented professionals.
Grupo Tribu
Merged with Oller.Co
Oller.Co prevails over Grupo Tribu. Acquired by Havas: Havas Tribu, Fusión, Promotica, PSTIV Media and Arena Media.
Founded in 1989, Havas Tribu was named Advertising Agency of the Year on four separate occasions and has won awards both internationally and within Central America. It’s the number one creative agency in Costa Rica. Acquired by Havas.
Acquired by Publicis Groupe
A digital production company founded in 2011, Bosz Digital quickly grew from 30 to 450 collaborators, and has headquarters in Costa Rica and Colombia. Acquired by Publicis Groupe in 2013, today it forms part of the global network of Prodigious.
Campus Tribu
Acquired by Grupo Financiero Improsa
Campus Tribu is a property development company of more than 17,000 square meters that once housed Grupo Tribu and Bosz Digital. It was sold to Fondo Inmobiliario Gibraltar (a closed-end fund) in 2016.
Acquired by Lionbridge
A digital marketing company created in 2010 with headquarters in Costa Rica and Panama, Darwin Zone was sold to Lionbridge in 2014.
Restructured in Central America
Deep in the folds of the 2008 financial crisis, we made the conscious decision to establish agencies in all of Central America (except Nicaragua) in association with DDB – one of the world’s largest and most influential advertising and marketing networks. By having local stakeholders in every country, we were able to create a network in the region. This initiative was then restructured to align with the varying models of each country between 2014 and 2015.
Given to Jotabequ
After partnering with jotabequ Grey, :CAMedia is the leading media agency in Costa Rica. Post-partnership, Tribu set up PSTIV Media in Central America which was then acquired by Havas Media.
Acquired by Havas
PSTIV is a media centre that operates in Guatemala, El Salvador and Nicaragua. It was established initially to assist Telefónica, and has a comprehensive portfolio in Costa Rica. It was acquired by Havas.
Taken over by its General Management
Acquired by Havas
Promotica was a BTL company co-founded with Maria Segura. It focused on events, advertising and activation. It was sold to Havas.
Sale closed to Havas
This was a virtual agency based on crowdsourcing and external talent. Though its trajectory was short, Alma Latina paved the way for the dissolution of traditional models and ways of working. In this way, the agency was ahead of its time.
Previously known as Consumer Excepcional Saatchi & Saatchi
Between 2001 and 2010, we worked with advertising agency Publicidad Excepcional de Costa Rica S.A. We also forged a successful alliance with Saatchi and adopted the marketing concept of “lovemarks”, a philosophy that’s still very much alive today at Oller.Co.
Distributor of Consumer Goods in Costa Rica
DIPO represents brands such as Procter & Gamble, Kellogg, Johnson & Johnson, Mondelez and Nestlé. We sold our shares in DIPO in 2019 and maintain no business relationship of any kind.
