LOVEMARKS EN WHARTON

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email


From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Among Saatchi & Saatchi's clients are Procter & Gamble, General Mills, Novartis, Toyota, JC Penney and the New York State Department of Economic Development. Roberts, who travels the world for the New York based company, is perhaps most well known for an idea he came up with called “lovemarks” — which means creating a brand for which the consumer has “loyalty beyond reason.” Before joining Saatchi & Saatchi, Roberts worked for Mary Quant Cosmetics, Gillette, Procter & Gamble and Pepsi-Cola. An edited version of the conversation follows.

Share Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Other Articles

Next: Maratón de Nueva York

Hace unos años empecé a correr. Primero fue una vuelta a la manzana para terminarla sin aliento, y luego fue un incremento gradual, lento y muy comedido. Antes lo había intentado con prisa, y las

UBIQUEMONOS

Así empezó el Pangea Day de hoy. con un punto de pálido azul en perspectiva, para los que olvidan la dimensión en la que realmente vivimos! Estamos en línea en Tribu, conectados al mundo. No

Subscribe

Copyright All Rights Reserved © 2020