Cannes crea el León a la Efectividad Creativa

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Los organizadores del Cannes Lions tienen varios años de discusión, incluso con todos sus representantes y finalmente lo han decidido: se lanzará en el 2011 el León a la Efectividad Creativa.

Aunque por años en Cannes se han estado premiando ideas con resultados, en muchas categorías, hoy se crea y se lanza con un comunicado de prensa que me permito copiar y pegar por acá. En unas horas lo podrás encontrar debidamente traducido al Español en el blog de ASCAP, representante oficial del festival en Costa Rica.

London, 27 October 2010 – The organisers of the 58th Cannes Lions International Advertising Festival are pleased to announce the launch of the Cannes Creative Effectiveness Lions in 2011.

Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that effects consumer behaviour, brand equity, sales, and where identifiable, profit.

Only entries that were either shortlisted or Lion winners, across all categories at Cannes Lions in 2010 will be eligible to enter into Creative Effectiveness Lions 2011, as these will have already been judged and established as being creatively world-class by the 2010 Cannes Lions juries. The success, therefore, of an entry in the Cannes Creative Effectiveness category will endorse the effectiveness of that creative excellence.

Entries in the Cannes Creative Effectiveness category will be rewarded for Strategy (25%), Idea (25%) and Results (50%). The entries will be judged as one section, with no categories, and the awards will be Grand Prix and Creative Effectiveness Lions (no Gold, Silver or Bronze). The winners will be honoured in Cannes on Saturday 25th of June 2011 alongside the Film, Film Craft, Titanium and Integrated Lions winners.

Commenting on the new category launch, Terry Savage, Festival Chairman, said, “With the introduction of the Cannes Creative Effectiveness awards we aim to establish a direct correlation between creativity and effectiveness. Cannes Lions has always been, and always will be, a Festival of Creativity. However, now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this but without losing the essence of Cannes Lions.”

Entries for the new Cannes Creative Effectiveness Lions competition open on 4 November 2010 and close on 4 March 2011. The data of all entries will be checked by the external auditors PricewaterhouseCoopers.

Further information regarding this new category and how to submit entries will be available from 4 November 2010 at www.canneslions.com

Share Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Other Articles

NIÑOS DEL CIELO

Esta maravillosa historia contada en una inocente producción iraní, se convirtió en un éxito mundial con nominaciones y premios en todo el mundo. Es fácil reconocer que no se necesitan grandes presupuestos, cuando una idea

Los twitts del Volcán

Anoche repetimos Agencia del Año por tercer Volcán consecutivo, después del más reñido partido jugado en estas canchas desde que tengo memoria. Y aquí, que lo relaten los twitts! Así que andate al último renglón

ESTO ES PARA LOS LOCOS

Ellos no se apegan a las reglas y no tiene respeto alguno por el status quo. Ellos cambian las cosas y empujan la raza humana hacia adelante. Porque esa gente que está lo suficientemente loca

Subscribe

Copyright All Rights Reserved © 2020