KEVIN ROBERTS WINNING UGLY

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Siempre es un placer compartir con Kevin, CEO Mundial de Saatchi & Saatchi, aún a través de un mensaje como éste colocado hoy en su blog. Así introdujo su mensaje en KRConnect:

Earlier this week I was filming a commercial for the HSM World Business Forum
to be held October 6-7 at Radio City Music Hall in New York. I’ll be
speaking at the event along with President Bill Clinton, Jack Welch,
Jeffrey Sachs, Paul Krugman, and George Lucas. We kept the camera
rolling and I recorded my of-the-moment thinking about the challenges
of the current economy, Winning Ugly, the heightened relevance of
Lovemarks, and the big coming together of retail and sustainability.
About 4 minutes. Have a big Saturday night.

Con un 2009 tan difícil como el que más, el mes de Agosto claramente nos pone en ruta a los últimos esfuerzos posibles por hacer lo mejor de una crisis como no la conocimos desde los 30. Mundial y localmente, los efectos de éstos tiempos siguen modelando un enfoque de negocios más agresivo y a la vez prudente, que en Saatchi se resumió con el Winning Ugly.

Lovemarks, Sisomo, One Team One Dream, Nothing is Impossible, True Blue, X y tanto más forman conceptos en lo profundo de Saatchi & Saatchi, una red inspiradora y modelo profundo en los negocios del mundo.

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