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There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by

The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business,

A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies.