Lions Daily News

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Brazil wins press Grand Prix

BRAZIL WINS PRESS GRAND PRIX

THE 2010 PRESS Lions’ Grand Prix winner is AlmapBBDO São Paulo, Brazil, for the Billboard Magazine campaign ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, ‘Marilyn’. Jury president Mark Tutssel, Leo Burnett Worldwide’s chief creative officer, said: “The Grand Prix winner is a textbook case for beautiful print – exquisitely crafted work that grabs you by the eyeballs, stops you dead in your tracks and rewards you with thought-provoking content.” He said the campaign “captured the pure essence of the brand” and added: “The best press work elicits not only emotion, but also participation … it gets read. It invited you into the communication with skillful art direction and spoke volumes of the brand.”

Tutssel said that the jury was very impressed with the 389 shortlisted entries from the total of 4,819. In addition to the Grand Prix, there were 10 gold Press Lions, 21 Silver and 39 Bronze. The calibre of the winners demonstrated that 2010 “was the renaissance year for print,” Tutssel added.
Commenting on the relatively few successes from China, jury member Dong Lijin, vice-president of Meikao in Beijing, said: “We need to learn a lot from advertising around the world.”
Fellow juror Kondiparthi Venkata Sridhar, Leo Burnett Mumbai’s national creative director, said that, while the number of new agencies in India is growing, it would be a while before we could expect to see a dominant Indian presence in Cannes.

Posted via email from joller’s posterous

Share Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Other Articles

TRIBU / SAATCHI PAULA & CARLOS

Cannes 2007, Young Creatives Film Competition, TRIBU Saatchi PAULA & CARLOS! This video will be at the Nokia Official Site for the Competition, as the sponsor in Cannes. Este video estará en el sitio oficial

Cannes Lions 2010 Cyber And Design Juries Announced

Cannes Lions 2010 Cyber And Design Juries Announced 07 April 2010 Cannes Lions are pleased to announce the members of the final two Cannes Lions juries to be revealed, Cyber and Design. Terry Savage, Festival

Subscribe

Copyright All Rights Reserved © 2020