The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian ones that have given so much to talk about. From our country, I am confident that we will also see the work of JWT and jotabeqú with awards, as well as I see some options for Garnier.
What is certain is that I sincerely hope that many Costa Rican pieces will make it to the top prizes in the Caribbean. From Tribu we sent some pieces that we will post on the blog tomorrow, and for different reasons, we hope that they will go up to short lists and awards. If not, however, the only thing we can anticipate is that we will spare no effort to elevate our creative product.
At Superschool we were 20 from Tribu, and for all that it was a weekend of personal sacrifice, we are still on fire to continue in this migration from an inconsistent agency in its creative product, with some sporadic first level sparks, to become a creative advertising powerhouse in the region. And here I am referring to festivals, given that we have achieved extraordinary consistency in other fields: results for our clients, results for Tribu, focus on emotional branding, Lovemarks, etc. etc. etc.
In any case, with the dice already rolled for the Caribbean, we are now in a simple countdown to another test for advertising creativity. Hopefully there will be many participants, and even more, hopefully there will be many of us attending the Panamanian festival. Ascap has organized travel packages, both by bus and by plane, which are super convenient.
Cheers!