When Godin speaks, you have to listen to him. His ideas and publications, among which Purple Cow stands out, always contribute and trigger others. It seems to me that investing 17 minutes in his presentation at Ted is a good idea. Go for it!
This is how Ted presents it on his site: In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.
Since Purple Cow, I do indeed focus on the sneezers. Those who proliferate ideas or set trends, away from the traditional school of thought that prefers averages. Revolutions happen at the extremes, and to achieve this, Godin clearly proposes paths to follow.
