At the Costa Rican Association of Advertising Agencies, ASCAP, we made the decision to focus on the very essence of our business and therefore, our energies are aligned to detonate the country’s advertising creativity until it becomes world class.
The results have translated into unprecedented successes, such as becoming the winner of the 2008 Caribbean Festival in Panama, with awards won by seven different advertising agencies that surpassed powers such as Mexico, Spain and the U.S. Hispanic market. Likewise, at the FIAP in Argentina, we led the Central American region with 5 different Costa Rican companies winning gold, silver and bronze statuettes.
The festivals stimulate creativity and recognize the innovative ways that best connect brands and people. For our clients, the most sought-after added value is precisely creativity, and
