Today’s La Nación is a demonstration of personality that deserves a standing ovation,
shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions
Young Lions 2008 special supplement, and then justifies its entry with a spectacular main course in a publication
Beyond a collaboration agreement and sponsorship of a creative contest, exceeding by far our highest expectations, the Young Lions 2008 team has been a great success.
beyond our highest expectations, the editorial team led by Alejandro Urbina has designed a publication that today
has designed a publication that today presents the young creatives who participated in the Young Lions, as well as the winners of the
the Young Lions, both the Gold, Silver and Bronze winners, as well as all the semi-finalists, as well as their extraordinary
finalists, as well as their extraordinary printed pieces. And if that wasn’t enough, it offers space
free of charge to support the country’s education and our Ministry of Public Education, with the objective of
the objective of reducing school dropout rates and promoting personal improvement. The engine in
La Nación has been driven by Mariela Rodriguez and her team, who took on the project
from the first day we shared the idea. To all of them, our sincere thanks.Journalists and advertisers, in an inspiring and exciting way, we show today that we can join together to contribute to make the
that we can work together to make the world a better place, igniting advertising creativity and creating dreams and
creativity and creating dreams and illusions for those who will be participating in the Young Lions 2009, as well as to all the
Lions 2009, as well as the entire talented Costa Rican advertising creative community.
shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions
Young Lions 2008 special supplement, and then justifies its entry with a spectacular main course in a publication
Beyond a collaboration agreement and sponsorship of a creative contest, exceeding by far our highest expectations, the Young Lions 2008 team has been a great success.
beyond our highest expectations, the editorial team led by Alejandro Urbina has designed a publication that today
has designed a publication that today presents the young creatives who participated in the Young Lions, as well as the winners of the
the Young Lions, both the Gold, Silver and Bronze winners, as well as all the semi-finalists, as well as their extraordinary
finalists, as well as their extraordinary printed pieces. And if that wasn’t enough, it offers space
free of charge to support the country’s education and our Ministry of Public Education, with the objective of
the objective of reducing school dropout rates and promoting personal improvement. The engine in
La Nación has been driven by Mariela Rodriguez and her team, who took on the project
from the first day we shared the idea. To all of them, our sincere thanks.Journalists and advertisers, in an inspiring and exciting way, we show today that we can join together to contribute to make the
that we can work together to make the world a better place, igniting advertising creativity and creating dreams and
creativity and creating dreams and illusions for those who will be participating in the Young Lions 2009, as well as to all the
Lions 2009, as well as the entire talented Costa Rican advertising creative community.
The future is sure to come, and that’s why it’s all about getting there first. To turn
Costa Rica into a creative cluster capable of competing and winning in Latin America, is already a vision shared by all Costa Rican
a vision shared by all the agencies in ASCAP, with the support of the whole country and, most importantly, with the
and, most importantly, with the resources and commitment of La Nación.
Here are some images, especially for the benefit of all readers of the blog
outside Costa Rica.
