With the best Tribe in its almost 20 years of existence, last night the Volcán lent us its stage to receive 14 Volcanes, including the Golden Volcán for Graphics, the Volcán for Best Film and Television Commercial, the Golden Volcán for Best Work of the Festival and the Golden Volcán for Agency of the Year. We had dreamed of a night like this many times, and for this reason, living it today has been all emotion, all satisfaction, all gratitude.
In the early hours of the following day, a while ago the last of the tribal partners left home, and for this reason, before I go to throw my body to rest, with the permission of all the other big winners, I take this opportunity to congratulate effusively everyone in Tribu. The work has been tenacious, the focus has been obsessive and the search has not ceased for an instant, and even so, I have to admit that a night of this caliber came as a total surprise.
We knew that we could expect a very good performance for Salat, encouraged by the Pregoneros, as we also aspired that Osa and Protecto would advance well. However, we had not taken into account the possibility of so many finalists, with such an effective relation of pieces inscribed in the short list, let alone reaching a total of 11 Volcanoes before reaching the 3 additional Golds. Therefore, the satisfaction, joy and happiness of all was mixed with some astonishment and a bit of surprise, in a night that we will never forget.
So, to the unforgettable moment we lived when we applauded Mirta de la Cuesta for her 45 years of exemplary advertising career, we can also add the emotion to add the little less than 20 years of Tribu in persevering struggle, as well as the months that the creative transformation led by Pablo Chaves and Javier Mora has taken, today elevated by 14 Volcanes and 2 Pregoneros.
On Thanksgiving night 2008, to conclude for now, we are thrilled to thank everyone who contributed so specially, absolutely everyone in Tribu, to God forever, and outside our windows, to Tavo Loría and his FulFierros, to Alex Zúñiga, to Tadeuz and to MORPHO, who stand out for their enormous contribution to these celebrated awards.
Tomorrow is a new day, it’s a new advertising year in Costa Rica, and although we will give ourselves the weekend to rest, on Monday we must focus on Fiaps, Clios, Jades and Cannes, then on San Sebastian, the Ojo y vuelta al Pregonero and the Volcán 2009, as well as all the other contests that we wish to add, while we improve together day by day.
Today Costa Rica’s creativity won, and today we had a dream night. To all of you thank you, to all who congratulated us, thank you, to all who competed, thank you, and to all who won their Volcanoes, congratulations from the bottom of our hearts.
