March 23, 2010 LATINOAMéRICA | LAST SATURDAY THE 17TH EDITION OF THE AWARD WAS HELD
Tribu DDB Costa Rica, the most awarded of the Caribbean Festival
With 3 golds, 7 silvers and 7 bronzes, the agency led by Jorge Oller was the agency with the highest number of awards received. Other outstanding agencies were Pages BBDO Dominican Republic, Father Costa Rica, Leo Burnett Venezuela, Casanova Pendrill, Koenig Partners Ecuador, among others. In the article, the complete list of winners.
Arturo Atencio (Tribu DDB Panama), Pamela Campos (Tribu DDB Central America), Jorge Oller (Tribu DDB Central America), Vivian de Torrijos (Tribu DDB Panama), Javier Mora and Pablo Cháves (Tribu DDB Costa Rica).
The 17th edition of the Caribbean Festival came to an end without any Grand Prix among the award-winning pieces. The ceremony was held on Saturday at La Plaza de Francia, in Panama City’s Casco Antiguo, and was attended by international representatives from the Ecuadorian Association of Advertising Agencies, the Circle of Creatives of Paraguay, the Circle of Creatives of El Salvador, the Peruvian Association of Advertising Agencies and the Cuban Association of Social Communicators.
Among the speakers were Rodolfo Borrel, president of Pages BBDO, and Otavio Schiavon, part of the creative team of DDB Brazil, which won five Lions at Cannes 2009.
Tribu DDB Costa Rica was the most awarded agency in the contest. Jorge Oller, president of Tribu DDB Central America, said: “What no one can forget is that these successes are not achieved without hard work, passion and dedication”.
In addition to the award ceremony, a contest for young creatives was held on Friday, in which, after an intense nine-hour day, they had to develop a multiplatform campaign for Fundación Jóvenes en Pro de la Seguridad Ciudadana, and were judged by creatives of the stature of Claudio Vera (Casanova Pendrill, United States), Alejandro Benavides (Lowe SSP3, Colombia) and Diego Deón (Publicidad Comercial, El Salvador).
List of winners
CHART
Food, meals, dairy, sweets and snacks
Gold: Son, by Tribu DDB for Dipo, Costa Rica
Silver: Sofa, by JWT Central America for Abbott, Guatemala
Bronze: Ping Pong, by Leo Burnett Venezuela for Alimentos Heinz, Venezuela
Alcoholic beverages, tobacco and cigarettes
Bronze: Beach towel, by YR Puerto Rico for Mendez Co.
Non-alcoholic beverages, soft drinks and powdered beverages
Gold: Bola, by Sajo García Alcazar for Café Rico, Puerto Rico
Silver: Basquetbol, by Excell Ogilvy for Coca-Cola Company, Honduras
Silver: Puerta, by Koenig and Partners for Solubles Instantáneos S.A., Ecuador
Bronze: Top less, by Publicistas Publicis Ecuador for Nestlé Ecuador, Ecuador
Household and domestic hygiene products
Silver: Vida Simple, by Leo Burnett for Procter Gamble, Puerto Rico
Silver: Robot, by YR for Homecenter, Colombia
Bronze: Moramarillo, by Tribu DDB for Grupo Kativo, Costa Rica
Cosmetics, beauty, personal hygiene, medicinal and pharmaceutical products.
Silver: Carpintero (Carpenter) by Leo Burnett Venezuela for Laboratorios Vargas, Venezuela.
Silver: Butcher, by Leo Burnett Venezuela for Laboratorios Vargas, Venezuela
Silver: Spaghetti Man, by Lowe SSP3 for Unilever, Colombia
Cars, trucks and motorcycles
Silver: Mahon, by YR Puerto Rico for Plaza Motors, Puerto Rico
Silver: -Cajas, by BBDO Ecuador for Volkswagen, Ecuador
Media
Gold: Inundación, by Excell Ogilvy for Diario Tiempo, Honduras
Silver: Huracán, by Excell Ogilvy for Diario Tiempo, Honduras
Bronze: Hagamos Click deshielo, by Koening and Partners for Diario El Universo, Ecuador
Bronze: Hagamos Click contaminación, by Koening and Partners for Diario El Universo, Ecuador
Retail stores, stores, supermarkets, fast food and restaurants
Bronze: Brad Pitt, by Tribu DDB for Videocentro, Costa Rica
Electronics, audio and video
Silver: -Cesar, from Publimark Lowe Costa Rica for Panasonic
Transportation, hotels and tourism
Bronze: -Boat, by YR for Tampa Cargo, Colombia
Public goods services
Bronze: Coke Bottle, by Lowe SSP3 for Museo de Arte del Banco de la República, Colombia
Campaigns
Gold: Carpintero/Carnicero, by Leo Burnett Venezuela for Laboratorios Vargas, Venezuela
Silver: Corazones 1, by Tribu DDB for Dipo, Costa Rica
Bronze: Inundación/Terremoto/Huracán, by Excell Ogilvy for Diario Tiempo, Honduras
Bronze: Gold Coffee, by Koenig and Partners for Solubles Instantáneos, Ecuador
RADIO
Food, meals, dairy, sweets and snacks
Silver: Cuchi cuchi, by JWT Panamá for Abbot Laboratories, Panamá
Alcoholic beverages, tobacco and cigarettes
Bronze: -Radio morenita, by Ogilvy El Salvador for Industrias La Constancia, El
Salvador
Non-alcoholic beverages, soft drinks and powdered beverages
Silver: Maradona, by Koening and Partners for Laboratorios Bjamer, Ecuador
Bronze: Colegio, by Publimark Lowe Costa Rica for Café Maravilloso, Costa Rica
Bronze: Office, by Publimark Lowe Costa Rica for Café Maravilloso, Costa Rica
Household and domestic hygiene products
Silver: Avión, by Tribu DDB for Grupo Kativo, Costa Rica
Cosmetics, beauty, personal hygiene, medical and pharmaceutical products.
Bronze: Cumple, by Target Ogilvy for Unilever, Nicaragua
Apparel, textiles, footwear, jewelry and personal accessories
Bronze: Bora bora, by JWT Panama for Estampa, Panama
Automobiles, trucks and motorcycles
Gold: Aleman, by Excell Ogilvy for Excell Automotriz, Honduras
Silver: Novio, by Tribu DDB for Nissan, Costa Rica
Financial and insurance services
Bronze: China, by Kraneo for Seguros Universal, Dominican Republic
Media and Communications
Gold: Pedro Navaja, by Koenig Partners for Radio Rumba, Ecuador
Silver: Gran Varón, by Koenig Partners for Radio Rumba, Ecuador
Bronze: Ghost, by InterAD for Canal Antigua, Guatemala
Retail stores, stores, supermarkets, fast food and restaurants
Gold: Boston, by Tribu DDB for Videocentro, Costa Rica
Silver: Lady, by Tribu DDB for Videocentro, Costa Rica
Bronze: Mother, by Tribu DDB for Videocentro, Costa Rica
Transportation, hotels and tourism
Gold: El Venado, by Father for Ramada Jaco Bay, Costa Rica
Silver: La gasolina, by Father for Ramada Jaco Bay, Costa Rica
Recreation equipment
Bronze: Huevos, by Father for Teatro La Comedia, Costa Rica
Bronze: Freckles, by Father for Teatro La Comedia, Costa Rica
Various
Silver: Chavo, by YR for International Music Festival, Colombia
Bronze: Sazonador, by Father for Partido Liberal Nacional, Costa Rica
Bronze: La Gasolina, by Father for Ramada Jaco Bay, Costa Rica
Institutional and corporate image
Gold: El venado, by Father for Ramada Jaco Bay, Costa Rica
Silver: La gasolina, by Father for Ramada Jaco Bay, Costa Rica
Campaigns
Gold: Lo primero sos vos, by Tribu DDB for BAC, Costa Rica
Silver: 6.000 colors, by Tribu DDB for Grupo Kativo, Costa Rica
Silver: Opera, by Father for Ramada Jaco Bay, Costa Rica
Silver: Inserts the facts of reality, by Pages BBDO Dominican Republic for La Sirena, Dominican Republic
Silver: Bebés, by JWT Panama for Abbot Laboratories, Panama
Bronze: Magia, by YR for Festival Internacional de Música, Colombia
Bronze: Enfrentamientos (Confrontations), by Publimark Lowe Costa Rica for Café Maravilloso, Costa Rica.
Commemorative Dates
Silver: Sazonador, by Father for Partido Liberal Nacional, Costa Rica
Jingles
Silver: Home Appliances Insert, by Pages BBDO for La Sirena, Dominican Republic
TELEVISION
Food, meals, dairy, sweets and snacks
Gold: Herencia, by JWT San Juan for Cadbury Adams, Puerto Rico
Silver: Salchipapa, by Maruri Grey for Industrias Lácteas Toni, Ecuador
Bronze: Zapping, by Publicis Publicista for Alesol, Ecuador
Alcoholic beverages, tobacco and cigarettes
Bronze: Bolsa, by YR Puerto Rico for Mendez Co, Puerto Rico
Non-alcoholic beverages, soft drinks and powdered beverages
Silver: Pareja (Couple) by Leo Burnett Venezuela for Distribuidora Borges y Almeida, Venezuela.
Household and domestic hygiene products
Silver: Lluvia, by Vértigo Films for La Fabril, Ecuador
Bronze: Armario, by Tribu DDB for Grupo Kativo, Costa Rica
Cosmetics, beauty, personal hygiene, medicinal and pharmaceutical products.
Bronze: Ojete, by Publimark Lowe for Green Labs, Costa Rica
Clothing, textiles, footwear, jewelry and personal accessories.
Silver: Cajas, by Delta Comunicaciones for Plasticaucho, Ecuador
Automobiles, trucks and motorcycles
Silver: Test drive, by Concept Café Advertising for Honda, USA
Silver: Same car, by Concept Café Advertising for Honda, United States
Silver: The academy, by Conill Saatchi Saatchi for Toyota, United States
Bronze: Imagination, by Concept Café Advertising for Honda, U.S.A.
Retail, stores, supermarkets, fast food, and restaurants.
Silver: Mujeres, from YR Puerto Rico for Food Net Delivery, Puerto Rico
Silver: Universal Language, by Alma DDB for McDonalds, United States
Bronze: Horror, by JWT San Juan for Walgreens, Puerto Rico
Telecommunications, computers and accessories
Gold: Re-fresh, by Pages BBDO for Tricom, Dominican Republic
Transportation, hotels and tourism
Bronze: Shouts, by Delta Comunicaciones for Aerolinea Galapagos, Ecuador
Bronze: Aire Acondicionado, by Father for Ramada Jaco Bay, Costa Rica
Public good services
Silver: Derechos (Rights), by Leo Burnett Venezuela for Amnesty International Venezuela, Venezuela
Silver: Desperate, by Casanova Pendrill for Unicef, United States
Bronze: Heroes, by Publicis Publicistas for Unicef, Ecuador
Bronze: Sapito, by Tribu DDB for Fundación Conservando OSA, Costa Rica
Bronze: Aguila, by Tribu DDB for Fundación Conservando OSA, Costa Rica
Campaigns
Bronze: Species, by Tribu DDB for Fundación Conservando OSA, Costa Rica
Low budget
Gold: Re-fresh, by Pages BBDO for Tricom, Dominican Republic
Silver: Bolsa, by YambersanR Puerto Rico for Mendez Ambersan Co, Puerto Rico
Silver: Transformer, by Norlop JWT Quito for Animec, Ecuador
Promotional
Silver: Re-fresh, by Pages BBDO for Tricom, Dominican Republic
Silver: Bote, by Casanova Pendrill for California Lottery, United States
OUTDOOR ADVERTISING
Extraordinary billboards (ambient)
Gold: Dirty water, by Casanova Pendrill for Unicef, United States
Silver: Barro, by Publicidad Comercial Lowe for Grupo Q, El Salvador, United States
Silver: Banca (Banking), by Tribu DDB for Unicef, Costa Rica
Silver: Arbolito, by YR Puerto Rico for Mendez Ambersan Co, Puerto Rico
Bronze: Storage, by YR Puerto Rico for Mendez Ambersan Co, Puerto Rico
Bronze: Trunks, by Tribu DDB for Fundación Conservando OSA, Costa Rica
Bronze: Ópticas SIMAN, by JWT Central America for Siman, Guatemala
Outdoor billboards (billboard)
Bronze: 7thGL Bola, by Leo Burnett Venezuela for Diageo, Venezuela
Bronze: 7ªGL Yunque, by Leo Burnett Venezuela for Diageo, Venezuela
Outdoor posters (outdoor poster)
Bronze: Hunter, by Casanova Pendrill for Howies Game Shack, United States
Campaigns
Bronze: Pixels, by YR for Homecenter, Colombia
Bronze: Dinos, by BBDO Ecuador for Volkswagen, Ecuador
Bronze: Animals, by Publicis Publicitas Ecuador for Bikestop, Ecuador
ALTERNATE MEDIA
Pop
Bronze: Globo, by Norlop JWT Quito for Cadbury Adams, Ecuador
Advertising in bars, restaurants and entertainment venues
Silver: Re-fresh, by Pages BBDO for Tricom, Dominican Republic
Bronze: Real-time Internet, by Caribe for Movistar, Nicaragua
Performance and live advertising, field marketing
Silver: You can’t miss it, by Cerebro YR for Excell Automotriz, Panama.
Bronze: Avión, by YR for Falabella, Colombia
Special constructions
Bronze: Mopi en el aire, by Caribe for Servimax, Nicaragua
Campaigns
Bronze: Novela interactiva de la Dona Extraviada, by La Clínica for Mister Donut, El Salvador
INTERNET
Rich media banner
Bronze: https://diptongonante.com/caribe/hache/escalera.html, from Pages BBDO for Ferreteria Hache, Dominican Republic
Bronze: https://diptongonante.com/caribe/hache/plomeria.html, by Pages BBDO for Ferreteria Hache, Dominican Republic
Bronze: https://diptongonante.com/caribe/hache/taladro.html, by Pages BBDO for Ferreteria Hache, Dominican Republic
Online Game
Silver: www.botellitasalat.com, by Tribu DDB for Dipo, Costa Rica
Institutional/brand promotion website
Gold: www.seismilcolores.com, by Tribu DDB for Grupo Kativo, Costa Rica
E-mail marketing
Bronze: www.toyotapr.com, by Pixelogic for Toyota, Puerto Rico
Viral marketing
Gold: www.femenina.com.sv, by Apex BBDO for Radio Femenina, El Salvador
Silver: Tribu DDB for Tiendas Play, Costa Rica
Bronze: https://pixelogicpr.com/awards/friendselector, by Pixelogic for Toyota, Puerto Rico
Bronze: www.godaddy.com, by YR Puerto Rico for Colgate Palmolive, Puerto Rico
Mobile Advertising
Silver: Pages BBDO for Tiendas La Sirena, Dominican Republic
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