I have many days of being with less free time than I like to have. It has been so little that I have needed to write and share on my blog, a space that I opened years ago and that I have come to think that I will not close even in death, because I enjoy it very much and sometimes I think that others do too.

Today is May 17th and I am at the Miami airport, waiting for my flight to Dallas and then connecting to Vancouver. There I will attend my first worldwide meeting of DDB, the organization that Tribu officially joined last January 1st. I’m going with curiosity and high expectations, because from a global meeting of the largest and most creative network in the world you have to expect a lot. And yet, with more than 30 years of being in advertising, one is already prepared for anything.

Today I will meet incredibly talented people, such as my friend Sergio Valente, Hernan and Walter, the Argentinean duo at DDB Mexico, Juan Carlos Ortiz and many others from DDB Latina. The Global CEO, the Global Creative Director and the heads of the main markets and regions of the DDB planet will also be there. It will be 4 days in one of the most beautiful cities I have ever known, although I hope all forecasts are wrong because they anticipate rain, rain and more rain.

I bring my running shoes, my new iPad loaded with movies, magazines and a couple of books, Winnie the Pooh among them, the BB connected and all my heart full of gratitude to God for such a privilege and this new opportunity to learn, grow and then be able to share. I have become convinced that we are no longer what we have, but what we share.

Later we will have the opportunity to meet with Tribu DDB Panama, El Salvador, Honduras and Tribu DDB Guatemala, and we are about to join Tribu DDB Nicaragua. There we will have time to transfer what we will carry in our suitcase from Vancouver, to adapt it to our countries and as always, complement it with our own. It will be an irresistible mix in what we intend to become the most influential agency in Central America.

After more than 20 years of having started our entrepreneurial journey, we are more on fire than ever, stronger and more excited than the first day. Tribu DDB is today a powerful reality with more dreams and illusions than we can count, and with a team of such talented and challenging people that not a day goes by without them astonishing and surprising me with their incredible personal reach, and even more, with their impressive collective performance.

I’m off, I don’t want to miss my flight. It’s early morning but with the 7 hours of sleep I managed to get to the body, I’m fresh and charged to enter the week as if it were the last. Now all I need is a shot of caffeine and I’ll get it right away: Capuccino Venti, skim milk, two Splendas, on the dry side, please. Thank you.