Google did a great job with the organization of Zeitgeist 2010 in Scottsdale, Arizona, including attentions and surprises that made the delight, as it was said before, even of the most demanding, among which I am not. Of course, I have to tell you that I had to refrain from reporting and including in my blog everything I heard and learned at the Zeitgeist in these two days, as I was asked to do so at the beginning of the conference. Much to my surprise, there was a request that I would never have expected from a company like Google, however, later I could understand it. Placing the Zeitgeist has a very high cost, and the possibility of using, monetizing or dumping its material belongs solely and exclusively to Google.

That said, of course, I do not rule out the possibility of sharing in the coming days images or moments that reflect the wealth shared in Scottsdale, Arizona, during this conference focused on the mental change demanded by the times in which we live. The meeting concentrated 400 people seated in a small room at the Montelucía, totally white down to the carpet, with lights and theatrical lighting and 400 Aeron chairs by Herman Miller that made me feel at home.

I would also like to express my sincere and heartfelt thanks for this enormous invitation. Google: thank you very much. While the TV channels are coming to modify the conditions they have had with the agencies for decades, in measures that seem a bit desperate, other companies in the advertising business like Google are focused on building the future, influencing it or inspiring it with initiatives like Zeitgeist, Lance Armstrong included.