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How to win in Cannes?

ⓘ This post has been automatically translated from Spanish using DeepL API.

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I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT.

Interesting? Undoubtedly. Over here is our dear friend and partner in the DDB Latina network, winner of many Lions in all colors, including Agency of the Year 2009, Sergio Valente.

The test for Costa Rica comes strong for 2011, as the possibility of Lions next June is not clear in sight. I believe that more than in past years, we need all the advice in the world to win them.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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