It is our mission to become the most influential agency in Central America. The vision is simple, yet bigger than us: we want to make the world a better place through advertising.
Ours is a culture of inclusiveness and transparency(WYSIWYG), which fosters creativity with a focus on four key T-words: talent, technology, tenacity and tolerance.
This is why no one should ever have to ask: “What do I tell the customer?”, because it should always be the TRUTH. Let’s give the best of ourselves, always understanding that“none of us is as good as all of us“, as Ray Kroc, founder of McDonald’s, once said.
We will talk more, we will focus more, in the meantime, I leave you with the Manifesto. It is a decalogue to the customer, intended as a starting point. The formula is one: We win more if we all win.
The Tribu DDB Manifesto
to its Business Partner Clients
to its Business Partner Clients
- SIGNIFICANCE, the starting point. We can live in one of three possible levels: one of subsistence, one of success and one of significance. Unfortunately many live barely making ends meet, while most are content with success, entertained with more than they need. Just as a life without purpose is meaningless for a person, neither is a life without purpose for a company. This is why we aim to live at the level of relevance that implies achieving meaning together with our clients and their brands.
- INFLUENCE, the focal point. We influence with our ideas to make our region a better place every day. We seek influence with social creativity for our clients’ brands. We focus on creating relationships for the sustainability of their business and ours. We adopt and adapt the philosophy and strategic concepts at DDB, to achieve a balanced fusion with our own ideas, principles and values. We designed Tribu’s future to become the most influential agency in the region.
- 3. INTEGRATION, the meeting point. Our model seeks to be effective, creative and technologically robust, to make Tribu DDB an example of integration at the service of our clients. From new digital media to conventional media, with talent from Panama to Guatemala, Tribu DDB assumes the commitment to be the most reliable local and regional solution.
- 4. ORGANIZATION, the fulcrum. When a client trusts a company as our clients have done in Tribu, the commitment to deliver the best must be sustained. The only way to achieve this year after year, is with careful attention to the design of the organization, its agility, speed and adaptability. Our commitment is to an organization that is always learning and constantly strengthening, as well as being grateful to each of its clients.
- 5. EFFECTIVENESS, the point of attention. We assume punctuality as a value, supported by a powerful communication and technology platform, because we are obliged to be effective. To our clients we deliver our promise to stay focused on converting all our joint efforts in an effective way.
- 6. CREATIVITY, the point of contention. We understand the creative tension between client and agency as desirable. At the same time, we maintain that emotions lead to actions, while reasons only lead to conclusions. Traditional advertising is characterized by being excessively rational and informative. (An ad can be made by anyone. A brand cannot.) For this reason, we propose to our clients and creative teams to create a single creative partnership, to avoid convention and exploit the power of innovation to the maximum. The road to success is full of failures, and a good client-agency relationship requires accepting a reasonable dose of risks, daring and rejection. To attract, stimulate and keep the most creative talent in the market, at Tribu DDB we participate in the main creative festivals around the world. We know that this is how we maximize the creative potential of our people, for the ultimate benefit of our clients. Our business is a consequence of the client’s business, and at Tribu we focus on winning creativity as our main added value.
- 7. ENVIRONMENT, the point of return. After loving, nothing is more important than serving. That’s why at Tribu DDB we are determined to give back to the environment and the community that allows us to exist. More than a matter of corporate social responsibility, we believe in a conscious acceptance of the cycles of life and our essential role. We take on at least one non-profit cause annually. In the emotional dimension of the people in Tribu, the work environment seeks to be happily conducive to a safe and harmonious coexistence.
- 8. ATTRACTION, the cardinal point. Nothing is more expensive in advertising than to go unnoticed. That is why, at the beginning, it is attention. In the context of thousands of brands in the world, we influence our brands to be relevant, seductive and irresistibly attractive. This is why brands have to be authentic and deeply engaging. To engage people, we have to understand them like no one else. Our promise is to understand people better than anyone else, to uncover their hidden truths, their brakes and motivations, the triggers for their emotions and how to connect to achieve attraction.
- 9. RELATIONSHIP, the concentric point. While a consumer buys, the person lives. Many brands forget that beyond the transaction, a relationship is something much more profitable. We recognize the transforming role that brings the intensity and speed of social networks, digital communication and the transparency that screens provide us, from the computer, a kiosk, a cell phone or one on the road. To attract a relationship, we understand the theory of the 6º and influence people in the midst of their daily lives, integrating and adding experiences that they want to repeat again and again.
- 10. RESULTS, the bottom line. At Tribu we stay focused on results for our clients first. And while the pressure to achieve them is usually in the short term, ours is an organization focused on the importance of sustaining them in the long term as well. Together with our clients, we make sure to celebrate results and creativity, celebrate mistakes and actions, lasting relationships and service to others. Because what gets celebrated, gets repeated.
