When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that you don’t know anything and that’s it.
By a kind invitation made by Jorge Mendez from Advertising Age, I will be as a Jury at the next Wave Festival in Rio. After visiting many festivals, it will be my first one in Brazil, as we all know, a world power in advertising creativity. I am delighted and grateful for the opportunity, which will include at some point a trip with my wife to a sambadrome somewhere.
I’m looking forward to meeting a lot of people with a fever like us, who are as enthusiastic as many and in love with creative ideas. I also want to meet more people from DM9/DDB, the agency led by our dear friend Sergio Valente. I also hope we can see Costa Rican and Central American pieces showing off in front of the mythical Copacabana beach. I’ll tell you more about this experience later, and if you want to live it in the future I’ll just have to add what I read in the morning:
“If you want to go to sleep with a smile of satisfaction, you better get up early with full determination”.
