All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I couldn’t imagine ever doing a short commercial for a Microsoft product, and yet, after exploring Bing for a while I find their new search engine to be a good option to the all-powerful Google of the Internet. It will have to [...]
In case you missed it, here is the video that reminds us how a story can always remain current and true to its beginning. Eight years after their first wassup, this version reunites the friends and brings them up to date. Even [...]
“Playing for Change” manages to inspire the whole world in an infectious, simple and sensitive way in the midst of all the differences in sight and sound. If we all took it upon ourselves to inspire others, whether in the classroom, the [...]
I’m @joller on Twitter and I invite you to follow me. At the same time, I follow hundreds of people on Twitter, the subject of this talk at the Cannes Film Festival that you can’t miss. At the beginning, people were talking [...]
It is evident that today’s young people have physically distanced themselves from each other, and that unlike our generations, they hardly have the opportunity to move from total distance to a long embrace in movement, as we did when we danced “boleros”. [...]
Just hours away from witnessing Federer achieve what no one has ever done before in tennis history, Lance Armstrong is starting a new tour in France at the age of 37 and ready to continue his extraordinary sporting career. Today morning, after [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
The B in the DDB brand is for Bill Bernbach, the most important publicist of the 20th century, and whose influence continues to be relevant. No creative advertiser or advertising client should miss this video. From DDB Latina’s YouTube channel.
Today is an exciting day for ideas worth sharing. Dr. Roberto Sasso Rojas and his Technology Research Club (which needs a new logo), presents TEDx Pura Vida for the third consecutive year. As tickets have been sold out for months, if you [...]
