I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
. When advertising is placed on the edge of the precipice of decisions, it is easy to choose to cut it. In this series of slides we find an attractive, interesting, timely and highly debatable presentation, as evidenced by the comments below. [...]
In Costa Rica we are just a few days away from starting the competition to hunt for the best and most daring young talents in the country to represent us and win at Cannes, both in Film and Print. In the meantime, [...]
Last weekend I got the YouTube link with the new case prepared by JWT Costa Rica, under the direction of Christian Caldwell and his team. Clearly, they are once again betting on a case to compete and win in Cannes, now [...]
If we want to understand the world, it is imperative to understand the differences. And although this video proposes a logo at the end of a Brazilian newspaper, the important thing in the message is what I suggest to rescue, because equally, [...]
I invite you to get to know MOFILM, an initiative that combines technology, the participatory power that technology has given us and 12 finalists from the 350 videos that participated. Here I connect you with the three finalists. See more videos on [...]
It will be up to us to precisely identify all the factors that have contributed to the emergence of Costa Rican creativity, as we must protect and strengthen them while we continue to learn. In fact, only 18 months ago we were [...]
With sincere congratulations to DDB Costa Rica and its creative team, led by Manuel Travisany, I include the case with which they deservedly won a Golden Lion at Cannes. The results speak for themselves and for all their worth, from the first [...]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
