2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
It is easy to cut advertising, mainly because it is an expense that is not committed and has not been incurred in advance. Likewise, cutting advertising spending is a solution with immediate results and no visible effects in the short term, since [...]
Watching Quién Quiere Ser Millonario is a great experience if you join the Twitters of the country at https://www.monstruolocura.com/qqsm. Today was no exception and for this reason I share it with you. Here I leave you with a small fraction of the [...]
Costa Rica will have two pairs of young talents competing in Cannes next June, as a result of the sum of resources provided by ASCAP, La Nación and Teletica, as well as Grafos, Publimark, Leo Burnett and Tribu, while we are awaiting [...]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
Even with the crisis deep in the minds of the most pessimistic, this data reflects much of the world we are still living in today. If there are those who really think that the recession implies a kind of time-out, perhaps it [...]
JWT Costa Rica achieved for Costa Rica the first Lion at Cannes in 55 years of the Festival, the second and third, for all tastes and in two colors.
The Dutch pair won the gold medal at the Young Lions concluded this morning, with Turkey taking the silver and Germany the bronze. I have only this information for the moment, and so, without accents or accents I send this note to [...]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
