2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
With everyone’s permission…I was looking to see if this commercial was already on the blog but I didn’t get it…I apologize if it is out there…. In any case, I thought it was very appropriate to share it here for several reasons. [...]
I found this short story in a distant blog, without signature or author, and yet, with a message that you have to read in its entirety! Once upon a time there was a king who said to the wise men of the [...]
A few days ago Kevin Roberts, Global CEO of Saatchi Saatchi, published a note in his blog that I want to share with you, because indeed, we are passionate about chairs that in their design dare and contribute to the experience beyond [...]
The message in this video is incomplete. It is not only to keep advertising and continue to invest, but to do so in a creative, outstanding, engaging, winning way. The video, of course, is eloquent and powerful in reminding us that it’s [...]
Last night I received the sad news of the passing of Mirta de la Cuesta Díaz, friend, colleague, tireless publicist and exemplary girl. Just last Thursday night we presented her with the Volcán a la Vida, where we, the publicists, had
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
In Costa Rica there are only 8 couples left competing to be the representatives of Costa Rica in the Young Lions sponsored by La Nación, Print category, in the next Festival. Their names are, in no particular order: Daniel Arroyo Guevara and [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
Attached is a document that I just received from Cannes, with valuable information for the Young Lions competing to represent Costa Rica next June. Click on the attachment and go straight to your computer.
There are irresistible experiences that not only make you want to repeat them, but also make thousands of people line up to experience them. From stores to restaurants, from churches to amusement parks. No matter the business, a well-designed experience becomes an [...]
