All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
Last week we received confirmation: Costa Rica will be able to send two creative duos to compete in Film and Print next year, so we at ASCAP are jumping for joy at this sensational opportunity, which is undoubtedly a response to the [...]
I have always preferred the sunrise, and in this message of multiple interpretation, I totally agree with the idea of rediscovering energy. This video comes to us from Saatchi Saatchi Paris.
Imagine a church that you want all week long to go to every Sunday. One that children ask to go to and want to return to, because it is the best time of their week, and one that adults look for from [...]
One day a week should be a day of pause and reflection. At least one to stop the world and feel. Sometimes I succeed, often I don’t. On the endless quest, taking steps in His direction. Happy Sunday.
fROM TedTalks. Jimmy Wales is founder of Wikipedia, the self-organizing, self-correcting, ever-expanding, and thoroughly addictive encyclopedia of the future. In this presentation, he explains how Wikipedia’s collaborative system works, and why it succeeds. (Recorded July 2005 in Oxford, UK. Duration: 20:47)
Published in The Advertiser in February 2005, attached are some ideas with business sense and emotional depth. This document is especially valuable to every client of an advertising agency. Consider that in his or her condition, the client can make a significant [...]
I believe that Costa Rica is developing a conglomerate of advertising agencies capable of turning our country into a coordination center for regional accounts, for the export of creativity and ideas. If our future as a country is visualized in services, ideas [...]
Pay attention to them: they are the ones who have all the authority to say NO, and almost none to say YES. Do you know any of them? Are you one of them? Do you have any ideas to help them? We [...]
