. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
There are commercials that are ruined at the end, as possibly happened with this example of Unimed, which breaks the smile of its stories in sequence when it reminds us that it was just another commercial. Possibly the announcer was left over, [...]
With just days to go before we meet at Volcan in Costa Rica, the country’s premier advertising festival, I’m impressed by news such as Vega Olmos being hired by JWT and Bob Isherwood reinventing himself outside of Saatchi Saatchi. The world is [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
