2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
No matter the time accumulated, in hours, in minutes, we have all come too far to worry about those who criticize, for we are on a journey, which will not end until the final moment. The Saatchi London commercial adds a sense [...]
I found this video in a blog called the Antivolcano that was referred to me a few days ago, and where they published an interview I answered a few days ago to some advertisers. In fact, the countdown is over and what [...]
On Thursday afternoon at Cannes 2006, Maurice Saatchi rescued a concept that would make life easier for all of us if we applied it. His presentation was boring in the extreme, although I enjoyed it from the front row especially attracted by [...]
Ay ay ay, let’s laugh at me… Santo gives us another example of the power of insight when it is taken to an innovative way to discover it with a new lens. Life is how you take it, no matter how you [...]
Today I’m including as an attachment that you can download to your computer, a complete chapter of the book The Lovemarks Effect, which includes the Saatchi Saatchi Forum, for you and for a limited time. It will be on the blog for [...]
Now that we have a Wendy’s in Tribu’s neighborhood, I remembered this commercial from Saatchi NY and the creative team led by Tony Granger, precisely who won the 2007 Cannes Agency of the Year Lion a few months ago. I think you’ll [...]