I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
The Dutch pair won the gold medal at the Young Lions concluded this morning, with Turkey taking the silver and Germany the bronze. I have only this information for the moment, and so, without accents or accents I send this note to [...]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
Costa Rica’s Young Lions, Humberto Ling and Josafat Padilla, participated with this piece in the young creatives competition in Cannes just a few days after the festival began. In the style of the piece with which they entered the final phase of [...]
When I arrived today in Cannes I found the print competition concluded in its initial stage, as both Josafat Padilla and Humberto Ling, as well as the other 39 creative couples from around the world, competed from Saturday afternoon until Sunday. They [...]
Usually, long-distance training is done on the weekend, because it requires more time, more kilometers and more effort. This commercial, as a good one should be, reflects a truth that is usually hidden: the internal monologue of giving up or continuing, and [...]
I was delighted to come across a small pride of lions in a corner, as clearly it’s more about the journey than the destination. Precisely one year after Saatchi Saatchi New York won Grand Prix and the coveted Lion for Agency of [...]
With more than 5.6 million views on YouTube, this Evian commercial proves once again that people love to be entertained, have fun, enjoy the unexpected and add a little joy and sweetness to life. Here it is so we can keep adding [...]
UGAP has organized one more year its creative festival in Antigua, Guatemala, very possibly, as in all creative festivals, with less participation than in 2008. From Costa Rica, the agencies sent entries that were modest in quantity but very important in quality.
I couldn’t imagine ever doing a short commercial for a Microsoft product, and yet, after exploring Bing for a while I find their new search engine to be a good option to the all-powerful Google of the Internet. It will have to [...]
In case you missed it, here is the video that reminds us how a story can always remain current and true to its beginning. Eight years after their first wassup, this version reunites the friends and brings them up to date. Even [...]
“Playing for Change” manages to inspire the whole world in an infectious, simple and sensitive way in the midst of all the differences in sight and sound. If we all took it upon ourselves to inspire others, whether in the classroom, the [...]
I’m @joller on Twitter and I invite you to follow me. At the same time, I follow hundreds of people on Twitter, the subject of this talk at the Cannes Film Festival that you can’t miss. At the beginning, people were talking [...]
