All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
Costa Rica’s Young Lions, Humberto Ling and Josafat Padilla, participated with this piece in the young creatives competition in Cannes just a few days after the festival began. In the style of the piece with which they entered the final phase of [...]
When I arrived today in Cannes I found the print competition concluded in its initial stage, as both Josafat Padilla and Humberto Ling, as well as the other 39 creative couples from around the world, competed from Saturday afternoon until Sunday. They [...]
Usually, long-distance training is done on the weekend, because it requires more time, more kilometers and more effort. This commercial, as a good one should be, reflects a truth that is usually hidden: the internal monologue of giving up or continuing, and [...]
I was delighted to come across a small pride of lions in a corner, as clearly it’s more about the journey than the destination. Precisely one year after Saatchi Saatchi New York won Grand Prix and the coveted Lion for Agency of [...]
“Learning isn’t mandatory; it’s voluntary. Improving isn’t mandatory; it’s voluntary. But to survive, we have to learn.” – Edwards Deming “There is no greater joy than being able to work for the good of all humanity, doing what you do best.” – [...]
It’s curious how, at certain moments in life, you start hearing questions that reflect what people think and expect of you. “Have you retired yet?” “So, what are you doing now?” “Are you reinventing yourself?” “What’s next?” I’ve found myself facing these [...]
Perhaps the first three words of this article’s headline have made you think of Adidas’ ” Impossible is Nothing ” campaign, but no, I don’t intend to write about it (although I’ll gladly add one of its iconic commercials to the end [...]
From Competitors to Great Friends Competition is a temptation I can’t resist. I’m driven by an overwhelming desire to win. That’s why I choose my battles carefully, only entering those where I sense a chance of victory. I have to admit, I’m [...]
I blinked. Usually, it takes barely a tenth of a second to blink; at most, five milliseconds more. And that’s how it goes: in the fraction of a second it takes to blink, more than 650 days have passed since the last [...]
Hello, everyone! It’s been ages since we’ve connected here on the blog. I can barely remember where the tilde or the em dash is on the keyboard. It’s so easy to let good habits, healthy eating, or work-life balance slip away. In [...]
